Probably the most important and least understood aspect of direct and data driven marketing is the concept of Allowable
Cost Per Order (ACPO)

The Allowable Cost Per Order (or customer, subscriber, policyholder, club member, etc.) is the amount of promotional money the marketer can afford to spend to cover all operational costs and make a mandated contribution to profit.

The ACPO Model and its accompanying 140 page Manual & Guide is an essential menu-driven tool for all practiotioners of direct and data driven marketing (DDM) & CRM. Its low cost allows it to be used by companies large and small to improve DDM productivity and effectiveness.

The result of more than five years of development, it allows the user to:

Easily do all the essential economic planning for any type of DDM and CRM program, calculate the ACPO and deliver a comprehensive business and promotional plan.

Develop promotional plans for DDM in all media and determine which are most likely to deliver the best results.

Evaluate your DDM project in both micro and macro economic terms.

Manage promotional campaigns and track test and rollout results against your plan.

All users of Direct, Data Driven Marketing & CRM

Managers of Direct, Data Driven Marketing

Advertising Agencies

Others

 

 

 

ACPO program has been created by Peter J. Rosenwald, a leading strategist, practitioner and teacher of direct and data driven marketing and CRM for more than forty years in the US, Europe, Asia and Latin America. It is the result of work he has done for numerous leading direct marketers throughout the world and encompasses his wide experience in all aspects of the discipline.

He was:
Founder and CEO of Wunderman Worldwide
Founder and Chairman of Saatchi & Saatchi Direct Worldwide
Chairman of ICD Marketing Services, a Metromail Company
VP of Grupo Abril, Brazil's largest publishing and direct marketing company
Consultant to a wide variety of major companies in consumer and business-to-business direct marketing and strategic planning including Disney Consumer Products, W.H. Smith & Sons Ltd, Citibank, Hachette, Q8 Petroleum, Time-Life, Gradiente
Winner of the Montreux Direct Marketing Award (1988) for outstanding industry service
Professor at FGV, Brazil's leading business school
Guest lecturer at University of West of England

To contact the ACPO's creator, Peter Rosenwald, e-mail peter.rosenwald@acpomodel.com
Mr. Rosenwald is now devoting the majority of his time to presenting seminars in support of the ACPO model, developing new direct and data driven marketing and CRM software and consulting with leading international companies.

Here is what DDM experts have to say about the ACPO Model:

"Just as navigators depend on knowing where True North is to get to their destinations, Peter Rosenwald's ACPO model is an essential tool for direct
data-driven marketers who want to find their way to profits."
Lester Wunderman, Founder of Wunderman, Rocitta & Kline

"Accountability is essential to direct and database marketing efforts. This analytical software provides as systematic, complete and easy-to-follow procedure. Results-oriented marketers should take advantage of this software to better manage the basic economics behind every successful direct marketing application."
Paul Wang, Ph.D. Educator

"The ACPO model will provide every marketer with easy access to the rigorous discipline of allowable marketing investment planning-double click and you're away."
Reimer Thedens, Chairman and CEO (Worldwide) Ogilvy 1

"ACPO can be a strong and very friendly new tool to make your budget much more effective."
Abaetë de Azevedo, President, Rapp Collins Worldwide (Brazil)

"Peter Rosenwald has done it again with ACPO. Whether you're a novice or a seasoned professional, ACPO is the marketing and financial planning tool that makes sense. ACPO makes marketing easier and more rational and provides an easy calculation for the most important single criteria for any marketer: knowing what you can spend to land a new customer! I'm going to actively recommend that all my clients use it."
Jerry I. Reitman, Executive Vice-President/Worldwide Director of Integrated Communications (Retired), the Leo Burnett Company and author of "Beyond 2000: The Future of Direct Marketing"

"The ACPO model software package produced by Peter Rosenwald is an enormous step forward in direct marketing education and application. Direct marketing properly used and at its most efficient is an exact science. A good product and a bit of creative magic help too. The ACPO model provides an effective and easy way to learn, and apply that science. Direct marketing will be a lot easier for future generations."
Alaister Tempest, Director General Public Affairs & Self Regulation, Federation of European Direct Marketing

"This program, although accessible to all audiences is the dream of direct marketing professional of all time. The more professional you are, the more you will enjoy it."
Pio Borges, President of Draft Worldwide Brazil, Former President and Founder of ABEMD (Associação Brasileira de Marketing Direto

"The industry has long needed an easy to use and inexpensive tool to help people organize and evaluate a wide variety of direct marketing business plans. ACPO, with its comprehensive documentation, meets that need and yet is easy to understand and simple to use. It is likely to become a frequently used program on many desktops!"
Bob Wientzen, President and CEO of the U.S. Direct Marketing Association

"A measurable return on investment differentiates direct marketing from all other forms. This has led to the development of ACPO technology based on proven methods of maximizing direct marketing financial investment predicated on cost per order methodology. ACPO is a welcome development for direct marketing taking the guesswork out of the decision making process in the vital area of accountability."
Colin Lloyd, President of Direct Marketing Association UK

"It's rare that a sophisticated marketing process can benefit equally well the novice as well as the experienced professional. Allowable Cost Per Order accomplishes that feat by detailing a disciplined, step-by-step process for conducting a data-driven direct marketing campaign. This is a significant addition to the field."
Jock Bickert, Chairman, Looking Glass, Inc.