A Valuable Tool for All
Direct Marketing & CRM
For the first time ever, individual direct and data-driven marketers can make use of the type of a powerful planning tool formerly available only to the largest companies. An essential, low cost user friendly program that will save time and money and increase accuracy in all direct and data-driven marketing and CRM planning.
A “must have” product for any direct marketer desirous of improving results, managing risk and more accurately forecasting revenues, costs, quantities to be sold and profits. A product that will
pay for itself the first time it is used.
Download a free trial version of the ACPO Model
Download a comprehensive Powerpoint Presentation
of the ACPO model
View a short presentation
of the ACPO model
Key Benefits of ACPO Model
Complete product and service cost planning, including attrition for all products, financial services and other services.
Unique planning for different selling modes: One-shot, Continuity, Club and Subscription
Input screens for Direct Mail, e-mail, Inserts, Internet, DR Radio & TV, DR Ads and Outbound Telemarketing. Calculates return on promotional investment by medium and provides automatic warning of unprofitable media assumptions
Complete premium planning including Sweepstakes and use of “points”
Complete fulfillment planning
Easy inputting of all data
Special tool to identify and track “Guesstimates”
Estimates total test & rollout expense & profit
Wide Report selection & printing
Campaign management and analysis of results analysis against plan