Valuable New Tool For All Direct
Marketing & CRM

Key Benefits of ACPO Model


For the first time ever, individual direct and data-
driven marketers can make use of the type of
powerful planning tool formerly available only to the largest companies.

An essential, low cost user friendly program that will
save time and money and increase accuracy in all direct and data-driven marketing and CRM planning.

A "must have" product for any direct marketer
desirous of improving results, managing risk and
more accurately forecasting revenues, costs, quantities to be sold and profits.

A product that will pay for itself the first time it is
used



Complete product and service cost planning, including attrition, for all
products, financial services and other services.

Unique planning for different selling modes: One-shot, Continuity, Club & Subscription

Input screens for Direct Mail,
e-mail, Inserts, Intern
et, DR Radio
& TV, DR Ads and Outbound Telemarketing. Calculates return on promotional investment by medium
and provides automatic warning
of unprofitable media assumptions

Complete premium planning
including Sweepstakes and use of "points"

Complete fulfillment planning

Easy inputting of all data

Special tool to identify and track "Guesstimates"

Estimates total test & rollout
expense & profit

Wide Report selection & printing

Campaign management and analysis
of results analysis against plan


PRICES &
ORDERING
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DENMARK AND
SCANDINAVIAN
DIRECT MARKETERS:


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for special offer

 
 


ACPO model
now available for
FREE TRIAL DOWNLOAD


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Allowable Cost Per Order - 2001-2004