For the first time ever, individual direct
and data-
driven marketers can make use of the type of
powerful planning tool formerly available only to the largest companies.
An essential, low cost user friendly program that will
save time and money and increase accuracy in all direct and data-driven
marketing and CRM planning.
A
"must have" product for any direct marketer
desirous of improving results, managing risk and
more accurately forecasting revenues, costs, quantities to be sold and
profits.
A product that will pay for itself the first time it is
used
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Complete
product and service cost planning, including attrition, for all
products, financial services and other services.
Unique
planning for different selling modes: One-shot, Continuity, Club &
Subscription
Input
screens for Direct Mail,
e-mail, Inserts, Internet,
DR Radio
& TV, DR Ads and Outbound Telemarketing. Calculates return on promotional
investment by medium
and provides automatic warning
of unprofitable media assumptions
Complete
premium planning
including Sweepstakes and use of "points"
Complete
fulfillment planning
Easy
inputting of all data
Special
tool to identify and track "Guesstimates"
Estimates
total test & rollout
expense & profit
Wide
Report selection & printing
Campaign
management and analysis
of results analysis against plan
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